metrics Google actually sees

Core Web
Vitals
optimization.

I bring Core Web Vitals into the green zone: improve LCP, reduce INP, and eliminate layout shifts (CLS). These are real user experience metrics that Google factors into search rankings.

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Green zone
LCP INP CLS
I work with both field data (CrUX) and lab data — improving what real users actually experience.
Metrics
3
LCP · INP · CLS
Impact
SEO + UX
rankings and usability.

Core Web Vitals are how Google measures the real user experience: rendering speed, responsiveness, and layout stability. Poor scores hurt both users and search rankings. I improve each of the three metrics based on measurements — not generic advice.

01 / What's Included

What's included in CWV optimization

LCP — rendering speed

I speed up the loading of main content: images, fonts, critical CSS, and resource prioritization.

INP — responsiveness

I reduce interaction delay: splitting heavy JS and removing long tasks from the main thread.

CLS — layout stability

I eliminate content shifts: reserving space for images, fonts, and dynamic blocks.

Measurement and tracking

I work from both field (CrUX) and lab data, recording metrics before and after.

FAQ

Частые вопросы

What's the difference between field and lab data?
Lab tests (Lighthouse) are synthetic runs, while field data (CrUX) is collected from real users. Google ranks by field data, so that's my primary focus.
Обсудим ваш проект

Core Web Vitals in the red zone?

Show me the site — I'll measure LCP, INP, and CLS and bring them into the green zone.

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