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02 / Automotive services · Lead generation

ChipCar66

A website for an ECU tuning studio in Yekaterinburg: from choosing a service to requesting work on a car online.

ChipCar66 — project interface
Automotive services · Lead generation
01 1 week of development

from the brief to the website launch

02 RUB 50,000 development cost

complete website delivery

03 2 online meetings

agreement on the key stages of work

04 12 months of warranty

covering the work delivered

Technologies used
Backend / PHP

Laravel

The most popular PHP framework: Eloquent ORM, Blade templates, queues, task scheduler, Sanctum authentication, Telescope. A complete stack for rapidly launching products with clean architecture.

Used for
SaaS products REST / GraphQL API E-commerce backend User portals MVP launches Background jobs & queues
Backend

PHP

The server-side language powering over 80% of the web. Easy to deploy, supported by virtually all hosting providers, with a vast Packagist ecosystem. Modern PHP 8.x is performant and strictly typed.

Used for
Web applications REST API CMS (WordPress, Drupal) Cron jobs Parsers & scripts Shared hosting solutions
DevOps

Docker

Application containerisation: packaging a service with all its dependencies into an isolated image. Docker Compose spins up multi-container environments with a single command — the modern development standard.

Used for
Local development Production deployment CI/CD pipelines Environment isolation Microservices
Language

JavaScript

A universal programming language for browsers and server environments. Used for interactive interfaces, API communication and scenarios that keep a website fast and responsive.

Used for
Interactive interfaces API communication Form validation Animations User portals Web applications
The challenge

Build a website that makes complex automotive electronics services easy to navigate: choose a car, understand the service and quickly submit a request.

The solution

I designed a lead-generation structure for ChipCar66: a service catalog with clear pricing, selection by car, project examples with measurable results, and online booking in a few steps.

Website development
01

Finding the right service for each car

The first screen starts with the customer’s car rather than technical terminology. This shortens the path to a relevant service and gives the specialist context before the first call.

  • Select a car
  • First screen
  • Lead form
Finding the right service for each car
02

A catalog of specialist services

I built a catalog that organizes dozens of services into clear navigation: performance tuning, diagnostics, key programming, EGR, DPF and other systems. Each service has a description and a starting price.

  • 40+ services
  • Starting prices
  • Service categories
A catalog of specialist services
03

Online booking without extra steps

I placed calls to action at key points and added a booking flow. Customers can leave their contact details from any page, and the team receives a lead with a clear reason for the enquiry — helping them confirm an appointment sooner.

  • Online requests
  • Customer contact details
  • Quick consultation
Online booking without extra steps
04

Project examples with clear results

For the portfolio, I designed project cards with before-and-after figures for power, torque and acceleration. This turns the studio’s expertise into concrete evidence for prospective customers.

  • Completed projects
  • Before-and-after figures
  • Proof of expertise
Project examples with clear results

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